CLIENT:
Optus (Consumer)
BRIEF:
Optus, whose brand device was animals, wanted a ‘please switch your mobile to silent’ message to entrench and amplify their Optus Movie Rewards offering.
INSIGHT:
There are some places your mobile doesn’t belong.
IDEA:
A mobile can spoil all kinds of pleasant experiences.
RESULTS:
70% increase in awareness of Optus Movie Rewards.
AWARDS (1):
Aces – Grand Prix (2012)