CLIENT:
Cape Talk
BRIEF:
Attract listeners to a live radio interview with famous magician David Copperfield.
INSIGHT:
People love magic.
IDEA:
Perform an illusion where a street poster makes the pole it’s on vanish.
RESULTS:
A record number of listeners tuned in for the interview, almost 50% up on the previous best.
AWARDS (1):
Cannes – Gold Lion (2000)
