Differentiate your brand, with a powerful emotive narrative.

A.I. is great for fast research, structure and templates. But for original creative ideas and copy with novelty and flair, you need to add the human touch, by applying emotional intelligence. As a Person, I use empathy to find emotive links between brands and people, then turn them into cut-through ideas that speak straight to the heart. I call it Artful Intelligence. For marketing that makes a real connection.

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PROGRESSIVE STARTUPS & NON-PROFITS

Own a magnetic website, with an engaging social presence.

I love to work directly with brands, the earlier in the identity-creation process the better. I’m especially interested in helping mindful and sustainable organisations — progressive startups or non-profits – who do good for the planet and/or community.

View my new brand narrative for startup MOTION ENERGY >
View my new brand narrative for non-profit CAMBODIAN CHILDREN’S TRUST >

So whether you need a website with pulling power (including an inspiring) blog, or evergreen and tactical social posts that keep engaging your audience — or both — then let’s chat about your brand narrative.

WHAT TO EXPECT

Once you contact me, we’ll have an initial meeting in person or by video chat, to discuss your business and the ask. This gives me a sense of what you’re about, and what you need.

Next, I ask for whatever background info about your brand and target audience you’d like me to get familiar with before we start (some of which may be confidential, so I’m happy to sign an NDA). Then I send you a Q&A with some questions to answer, so we’re absolutely sure I get all the ins and outs.

After which, I send you a Brief template to complete for the job at hand: a simple springboard to focus and inspire the work that I’ll be doing, with your list of deliverables. Once I get the brief back, and we agree it’s ready to go, l quote upfront for how many hours I think it’s going to take, and give you a detailed deliverables timeline.

With all that agreed, I move onto the concepts stage. Here, I always give you at least 4 to choose from, all of which are ideas I’m confident will solve the problem. And finally, once a concept is chosen, we move into execution, where I write all the copy.

I can also connect you with trusted suppliers for Design, Art Direction, Editing, Photography, Videography, and any other visualisation requirements you may not have in-house.

CONTACT ME FOR RATES

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Josh:

> What are AI’s limitations as a creative writer compared to a person?

ChatGPT:

> AI’s writing often lacks several key aspects when compared to a person:

1. Emotional Depth: AI lacks the emotional depth and personal experiences that humans possess. Human writers can infuse their work with a wide range of emotions, drawing from their own feelings, experiences, and empathy. This emotional connection is often missing in AI-generated writing.
   
2. Creativity and Originality: While AI can generate text that appears coherent, it struggles with true creativity and originality. Human writers have the ability to think beyond existing patterns, come up with unique ideas, and create something entirely fresh and innovative.
   
3. Contextual Understanding: AI may struggle to fully comprehend complex nuances, cultural references, and contextual cues that humans easily incorporate into their writing. Human writers can adapt their style and tone based on the intended audience, situational factors, and cultural contexts, resulting in more nuanced and appropriate communication.
   
4. Intuition and Intention: Humans possess intuition and intentionality in their writing. They make conscious choices regarding word selection, tone, emphasis, and structure to effectively convey their thoughts and messages. AI lacks this intuitive understanding and may not always capture the intended nuances or convey the desired impact.
   
5. Subjectivity and Personal Perspective: AI typically lacks subjective opinions, personal biases, and individual perspectives that make human writing unique. Humans can provide subjective analysis, share personal anecdotes, and present arguments from their own distinct viewpoints, which adds depth and authenticity to their writing.
   
6. Dynamic Adaptability: Human writers can adapt and improve their writing based on feedback, learning from their mistakes and evolving their style over time. AI models require retraining to improve their writing, whereas humans can continuously refine their skills and adapt to different writing requirements.