A new brand narrative for a progressive neo-charity.
BREAK THE CYCLE OF CHARITY.
The main problem with solving global poverty isn’t a lack of money.
It’s how traditional charities try to help.
First, they make communities vulnerable by creating a privatised system of social support.
Then they swoop in to rescue them. This kind of ‘help’ keeps communities dependent on
traditional charities more, when the goal should always be less.
It’s time to reimagine charity.
CAMBODIAN CHILDREN’S TRUST is building a public social protection system, run by local communities. It will dismantle the structural root causes of poverty, and empower communities to rise to the challenge of transforming their own world.
We’re not just ‘helping’, we’re trying to restore independence.
Because ot’s the only way to break the cycle of poverty…
CAMBODIAN CHILDREN’S TRUST.
Break the cycle of charity.
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