CLIENT:
Sydney Dogs & Cats Home
BRIEF:
Find owners for the current intake of dogs before they have to be put down.
INSIGHT:
Dogs have feelings too.
IDEA:
Use a silent dog whistle in the radio spot, so that a listener’s dogs will react to it.
RESULTS:
Many dogs who’d spent years in the kennels were finally given a loving new home.
AWARDS (2):
D&AD – In Book (2008), Best Ads – Radio, Week of 18 June 2015