CLIENT:
Optus (Business)
BRIEF:
Get big businesses to replace their old legacy IT networks with a Virtual Private Network (VPN).
INSIGHT:
Companies don’t realise just how out of date their systems are.
IDEA:
Send them a DM piece straight from the 70s.
RESULTS:
Of the 100 packs sent out, 30 face-to-face appointments were secured: a 30% success rate in a notoriously resistant sector.
AWARDS (6):
Caples – Silver (2010), ADMA – Silver & Bronze (2009), B&T Direct Campaign of the Year (2009), The Work (2010), Effie Bronze (2010)
Case Film: