CHALLENGE
Every summer, bushfires threaten the lives of 1 in 10 Australians.
HUMAN INSIGHT
Create a product that can minimise the impact of bushfires.
BIG CREATIVE LEAP
NRMA ‘FireBlanket’. A network of smart smoke sensors that spreads a virtual protective blanket over communities, triangulates the sources, and provides ab early warning system for firefighters and homeowners alike. Saving thousands of lives in real-time.
AWARDS (15):
AFR – Best Product Innovation (2017), Best Overall Innovation (2018), Most Innovative Company for M&C Saatchi (2017), AWARD – 2 Silver, 4 Bronze (2018), AD STARS – 1 Gold, 1 Bronze (2018), CLIO – 1 Silver (2018), SPIKES – 1 Bronze (2018), D&AD IMPACT – 2 Wood Pencils (2018)