CLIENT:
Steve Waugh Foundation
BRIEF:
Raise awareness for children with rare diseases, on the foundation’s annual fundraising event, the 700km Captain’s Ride.
INSIGHT:
It may be a handful of adults who take part, but thousands of kids are there in spirit too.
IDEA:
A little bike that could, for the kids that can’t.
AWARDS (22):
AdFest – 1 Gold & 1 Silver (2017), AWARD – 2 Silver & 1 Bronze (2017), Mumbrella CommsCon – ‘Pro Bono Campaign of the Year’ (2017), PR Asia – 2 Gold & 1 Silver (2017), One Show – 1 Bronze (2017), Cannes – 1 Bronze (2017), Mumbrella PR – ‘Sport Campaign of the Year’ (2017), Mumbrella – ‘Innovation & Pro Bono Campaign of the Year’ (2017), SPIKES – 1 Silver & 4 Bronze (2017), LIA – Gold in ‘Health & Wellness’ (2017), CLIO Health – 3 Silver (2017), PRIA – 1 Gold (2017)