CLIENT:
Tyrrell’s Wines
BRIEF:
Raise awareness for a new sparkling rosé, called Arabella Rose, among women aged 25-34.
INSIGHT:
Most young women enjoy romance and adventure.
IDEA:
Invent a Facebook character called Arabella Rose who travels the world looking for love.
RESULTS:
Some 2,500+ Facebook fans engaged with the page over 18,000 times, sharing over 7,422 stories their news feeds, for a combined reach of over 1.25 million unique impressions.
Case Study: