Website
Compulsory Inbound Film
CHALLENGE
The Republic of Palau, an island country located in the western Pacific Ocean, has a population of less than 20,000 people and welcomes more than 160,000 visitors to its idyllic shores every year. But careless visitor behaviour has started to erode Palau’s pristine environment and negatively impact its culture.
HUMAN INSIGHT
Forget traditional marketing. Create an unavoidable visitor experience that instantly makes tourists eco-aware.
BIG CREATIVE LEAP
The ‘Palau Pledge’. A world-first eco-initiative that asks all inbound visitors to declare a promise, directly to the children of Palau, to preserve their home — before they can enter the country. Now, looking after the islands is top-of-mind for every tourist.
AWARDS (74):
D&AD – 1 Black Pencil, 1 Yellow Pencil, 3 Graphite Pencils, 3 Wood Pencils (2018); One Show – 1 Silver, 1 Bronze; AdNews AOTY – ‘Best Media Campaign’, ‘Best Small Budget Media Campaign’, ‘Game Changer’ (2018); AWARD – 4 Gold, 5 Silver, 2 Bronze (2018); PR ASIA – 1 Grand Prix, 4 Gold (2018), CANNES – 3 Grand Prix (Direct, Sustainability, Titanium), 1 Gold, 2 Silver, 1 Bronze (2018), AD STARS – 1 Grand Prix of the Year, 2 Grand Prix (2018), CLIO – 2 Grand Prix, 3 Gold, 3 Silver (2018), UN ‘Champion for Humanity’ Award (2018), SPIKES – 5 Grand Prix (Media, Direct, PR, Integrated, Design), 3 Gold, 1 Silver (2018), D&AD IMPACT – 1 Black Pencil, 1 Wood Pencil (2018), LIA – 2 Grand LIA (Design, Ambient), 6 Gold, 2 Silver (2018), AGDA – 1 Distinction, 1 Pinnacle (2018), EPICA – 2 Silver, Warc Creative 100 – Number 1 (2018)
