CHALLENGE
Testicular cancer is the number 1 cancer in young men. It’s also a subject they like to avoid.
HUMAN INSIGHT
Catch young men with their pants down, with the potential problem already ‘in hand’.
BIG CREATIVE LEAP
For the first time ever, we interrupted an actual porno with a public health message inserted into the content. Our message spread organically across the net, with views reaching into the tens of millions. And counting.
AWARDS (51):
Cannes – Bronze Lion (2015), Clio – Silver (2015), Spikes – 2 Gold & 2 Silver & 3 Bronze (2015), W3 Awards – 3 Gold & 2 Silver (2015), AWWWARDS – Honourable Mention (2016), ADMA AC&E – 4 Wins + Pinnacle Award: Brave Client 2015), LIA – 1 Gold, 1 Silver & 3 Bronze (2015), AdNews AOTY – ‘Branded Content’, ‘UN LTD’ (2015), AdFest – 5 Gold & 1 Silver (2016), Young Guns – 2 Silvers (2016), OneShow – Bronze (2016), D&AD – 4 Wood (2016), AWARD – 5 Gold, 2 Silver, 1 Bronze (2016), Caples – 1 Gold (2016), IAB Creative Showcase – Winner (Round 10.1), Best of the Best (2016), AFR – Best Social Innovation (2016)