15s Film – Hair Loss – “Nest”
15s Film – Erectile Issues – “Tent”
30s Film – Erectile Issues – “Fixable”
30s Film – Hair Loss – “Fixable”
CLIENT:
Mosh Men’s Health – Film (TV & Online)
Men like to think they can fix things.
But when it comes to things like Hair Loss or Erectile Issues, they’re thin on answers and soft on motivation.
Enter MOSH. A new online Men’s Health company that makes it easy – with discreet, affordable, and personalised solutions for men.
The problem is, there are a lot of other Men’s Health companies offering much the same thing. But lucky for us, they’re either medical and boring, or down-right cringeworthy.
Easy, right? To disrupt the market, we just needed to be cool, charming, entertaining and contextually relevant, with a searing insight that talked directly to men’s truth.
Okay, not so easy. But we got there. By interrupting men’s passion: sports. And by using humour to grab them by what little hair they had, or to get them to stand to attention…